How MatchMedics Transformed Locum GP Coverage for Rural Practices Across Ireland

by | Sep 9, 2026 | Case Study, Featured Case Study

Client Profile

A large network of predominantly single-handed GP practices across Ireland, with a strong concentration in rural communities on the Western seaboard. These practices serve tens of thousands of patients and often operate with minimal backup. 

These practices had historically struggled to secure consistent, high-quality locum cover, particularly outside major towns.

Image
 

The Clients’ Challenges

 
 

Reliable Locum Cover Was Scarce

Practices struggled to find reliable locum GPs, especially outside larger towns, causing patient access gaps and more pressure on full-time doctors.

 
 

Limited Networks Left Practices Exposed

Without access to dependable locum networks, clinics often faced sudden staffing shortages that disrupted patient care and increased workload for existing teams.

 
 

Unavailable Holiday Cover

Single-handed GPs found it nearly impossible to take time off. The lack of locum support heightened stress levels and put both wellbeing and patient continuity at risk.

 

Solution

As a specialist medical recruitment agency, we developed a comprehensive recruitment strategy tailored to the unique needs of our clients.

  • Recruitment Specialist Team & Locum Hotline

To support this project, we created a dedicated internal team of GP locum recruiters and compliance officers.
A new MatchMedics Locum Hotline, staffed by GP locum specialists, allowed practices to submit requests instantly and receive a fast response with an available, vetted doctor.

 
  • Built a Trusted Locum Network

Established a dedicated network of fully vetted, referenced, and compliant locum GPs to ensure reliable, quality cover and maintain patient care standards. Each doctor underwent a thorough screening process, including credential verification, garda vetting, and compliance processes. 

 
  • Clear Communication and Continuity 

Provided detailed online inductions to ensure seamless patient care and continuity across different providers.

 

Outcomes

 

Exceptional Booking Success

 

98% of all locum GP bookings were filled over the summer, demonstrating a highly effective placement system.

 

 Flexible & Extended Coverage

 

Cover was provided for anything from single days to placements lasting up to five weeks, meeting diverse practice needs.

 

Positive Feedback & Continuity 

 

GPs and practice managers praised the service, resulting in a high re-booking rate resulting in many locum doctors repeatedly requested by the practices, significantly improving rural community care continuity.

 

Results

 

98% Bookings Filled During the Summer Period

 

5 Weeks of Extended Placement Coverage 

 

78% Same Day Shortlists of Available Locums